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According to a report by Reuters, "Sales and traffic at U.S. brick-and-mortar stores on Thanksgiving Day and Black Friday declined from last year, as stores offered discounts well beyond the weekend and more customers shopped online. Internet sales rose in the double digits on both days, surpassing $3 billion for the first time on Black Friday, according to data released on Saturday." RetailNext, an analytics firm , reported that brick-and-mortar stores fell 5% during the two day period, with transaction counts declining 7.9%. Online sales are expected to see s "total holiday season sales... jump 3.6 percent to $655.8 billion this year, according to the National Retail Federation." Estimates says that on average each consumer is expected to spend $636 on holiday purchases during the 2016 holiday season, which is an increase of 3% as compared to last year according to NPD. Read More



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